Tag Archives: promotional

Word Association: Financial Expert-Suze Orman, Identity Theft: Trusted ID

And the winner IS ……. Financial Expert Suze Orman and Identity Theft Protection Service team up to knock out identity theft. Find out more about their identity theft kit, how it works and how it can protect you.

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Lifelock Sued By Experian – Lifelock’s Promotional Efforts and Response

Lifelock promotional code: IDENTITY
(Saves you $21 and gives you 30 days free of Lifelock’s service)

Experian has sued Lifelock, a company that done a LOT in the promotion of their Identity Theft protection products.
Experian’s basis for this lawsuit is that LifeLock’s advertising is misleading and that Lifelock is breaking federal law in the way it uses fraud alerts to protect the information of consumers.
Experian has said that because LifeLock’s chief ID theft prevention tool — the placing of fraud alerts on individuals’ credit files – is being done by a company, rather than through the individual consumer or through someone acting on behalf of the consumer, that Lifelock is in violation of the Fair Credit Reporting Act. The Fair Credit Reporting Act uses some ubiqutios language in stating whether or not fraud alerts can be placed by a company.
Experian’s lawsuit says:
“The FCRA does not permit the placement of an initial fraud alert by corporations such as LifeLock. Despite this prohibition, LifeLock has surreptitiously placed hundreds of thousands of fraud alerts on Experian’s files by posing as the consumer.”
What’s funny about this lawsuit is that Experian and the other credit bureaus have been required by the federal government to allow these fraud alerts to be placed… before the laws were passed, consumers in most states didn’t really have much recourse against the credit bureaus without hiring an attorney.
Fraud alerts last for 90 days. These alerts tell any company which requests a consumer’s credit that they need to be aware that imposters could be using this person’s credit. Fraud alerts are only supposed to be placed in the case that there is “suspicion of imminent fraud.”
Says Experian.
But with over 150 million records reported as compromised in the past 2 years alone (and who knows how many went unreported), isn’t there now always a reason for all of us to be concerned that there could be a situation for “imminent fraud?”
All it takes is one weirdo or other unwholesome character at any of the companies where I have insurance, any of the institutions where I do banking, any location where I use a credit card to buy something, at the DMV, at the post office, etc., and I can become an Identity Theft victim. I would say that makes the likelihood pretty high (perhaps even imminent?) that I could become a victim.
Experian says that placement of fraud alerts or really any promotion by LifeLock on behalf of any consumer who requests one also runs counter to federal law.
The service offered by LifeLock does include automated requests for new fraud alerts every 90 days. Lifelock actually renews these every 70 days, as Robert Prusinski told us in Lifelock’s Promotional Interview with Identity Theft Secrets. Renewing this every 70 days effectively creates a fraud alert which goes on indefinitely. Experian calls these “illegal fraud alerts.”

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Trusted ID Interview and Promotional Code Coupon

I recently conducted an interview with Scott Mitic, CEO and co-founder of TrustedID, a company promoting a new kind of service in proactive identity protection.
You can listen to the audio below. I had some real challenges with the audio code on this interview, so if it’s hard to understand, I’ve posted the transcript below as well.
Identity Theft Secrets: This is Jonathan Kraft with Identity Theft Secrets and I am here today interviewing Scott Mitic, who is the CEO and co-founder of TrustedID. How are you doing today Scott?
TrustedID: I’m great thanks Jonathan, how are you?
Identity Theft Secrets: I’m doing great! Thank you very much for taking a few minutes with us today. Well, let’s just get started right into this. Can you review for me, the background behind TrustedID? What started it, who started it and why was TrustedID started?
TrustedID: Well I started the company about three years ago with a co-founder and it jettisoned into a business in finding ways for consumers to be able to proactively prevent Identity Theft. I had a wife who was victimized twice in the course of about three years and while looking at the experience she had, I realized there was really no effective solution available to anyone in the U.S. to help stop identity theft before it starts. And that’s what started TrustedID.
Identity Theft Secrets: And I know you’ve got a partner in the business as well.
TrustedID: I do; I co-founded the company with Omar Ahmad, who’s also on our board now.
Identity Theft Secrets: Talk a little bit more about, you said your wife actually was a victim twice, can you explain kind of what happened with her identity theft and how that took place?
TrustedID: Well, the first time was someone in the state of Florida who assumed her identity; committed crimes in her name and also got credit in her name. Someone printed checks using my wife’s name and her account number and passed bad checks. So as is the case very often with identity theft, the financial loss that we incurred, that she incurred, not nearly as significant as the time loss that was incurred. Everything from standing at the police station waiting for an officer to show up to take your report down to trying to track down what credit was opened in her name and then finding a way to convince the lender, or creditor, that that was actually not her debt, but that of a felon that she had never met.
Identity Theft Secrets: Which I imagine that process is very difficult. I know from having talked with a bunch of people; they’ve had some real challenges trying to prove that they’re not themselves.
TrustedID: Exactly. And I think that’s only going to intensify over the course of the coming months or years; as the credit crunch comes upon us, there are more and more people looking for perhaps easy ways to get out of their debt. You can understand a lender being somewhat skeptical when a customer calls and says, “you know what? That’s really not me;” when you’ve got that card. So it’s a natural reaction of that same lender to think twice and to require a little extra proof before they accept it’s the work of an identity thief.
Identity Theft Secrets: And you said before that you didn’t really see anything after looking for ways to help your wife. You didn’t really see anything in the market that was there to proactively prevent identity theft and I think that’s part of the reason you started TrustedID. What does proactive identity theft prevention mean and how do you do that?

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