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Lifelock Sued By Experian – Lifelock’s Promotional Efforts and Response

Exeprian says that the FCRA does not permit the placement of an initial fraud alert by corporations such as LifeLock. Despite this prohibition, LifeLock has surreptitiously placed hundreds of thousands of fraud alerts on Experian’s files by posing as the consumer. LifeLock does include automated requests for new fraud alerts every 90 days. Lifelock actually renews these every 70 days, as Robert Prusinski told us in Lifelock’s Promotional Interview with Identity Theft Secrets.