Consider this whole new form of a Trojan Horse as it attempts to do good.
Dove is waging a war against the unrealistic depictions of women in advertisements. The company has been using its long-running “Real Beauty” campaign to fight the false images portrayed in ads and commercials. One of the latest methods Dove is using to fight the war on body-shaming is one that body-shamers already use –Photoshop.
Dove is fighting fire with fire by using photoshop to “hit perpetrators of such ads right at the source –their computers.” Dove Canada’s latest endeavor is a Photoshop creation by Ogilvy Toronto called “Beautify”. It is a downloadable file that Continue reading Dove’s Trojan Horse Shaming Potential Body-Shamers