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Trusted ID Interview and Promotional Code Coupon

I recently conducted an interview with Scott Mitic, CEO and co-founder of TrustedID, a company promoting a new kind of service in proactive identity protection.
You can listen to the audio below. I had some real challenges with the audio code on this interview, so if it’s hard to understand, I’ve posted the transcript below as well.
Identity Theft Secrets: This is Jonathan Kraft with Identity Theft Secrets and I am here today interviewing Scott Mitic, who is the CEO and co-founder of TrustedID. How are you doing today Scott?
TrustedID: I’m great thanks Jonathan, how are you?
Identity Theft Secrets: I’m doing great! Thank you very much for taking a few minutes with us today. Well, let’s just get started right into this. Can you review for me, the background behind TrustedID? What started it, who started it and why was TrustedID started?
TrustedID: Well I started the company about three years ago with a co-founder and it jettisoned into a business in finding ways for consumers to be able to proactively prevent Identity Theft. I had a wife who was victimized twice in the course of about three years and while looking at the experience she had, I realized there was really no effective solution available to anyone in the U.S. to help stop identity theft before it starts. And that’s what started TrustedID.
Identity Theft Secrets: And I know you’ve got a partner in the business as well.
TrustedID: I do; I co-founded the company with Omar Ahmad, who’s also on our board now.
Identity Theft Secrets: Talk a little bit more about, you said your wife actually was a victim twice, can you explain kind of what happened with her identity theft and how that took place?
TrustedID: Well, the first time was someone in the state of Florida who assumed her identity; committed crimes in her name and also got credit in her name. Someone printed checks using my wife’s name and her account number and passed bad checks. So as is the case very often with identity theft, the financial loss that we incurred, that she incurred, not nearly as significant as the time loss that was incurred. Everything from standing at the police station waiting for an officer to show up to take your report down to trying to track down what credit was opened in her name and then finding a way to convince the lender, or creditor, that that was actually not her debt, but that of a felon that she had never met.
Identity Theft Secrets: Which I imagine that process is very difficult. I know from having talked with a bunch of people; they’ve had some real challenges trying to prove that they’re not themselves.
TrustedID: Exactly. And I think that’s only going to intensify over the course of the coming months or years; as the credit crunch comes upon us, there are more and more people looking for perhaps easy ways to get out of their debt. You can understand a lender being somewhat skeptical when a customer calls and says, “you know what? That’s really not me;” when you’ve got that card. So it’s a natural reaction of that same lender to think twice and to require a little extra proof before they accept it’s the work of an identity thief.
Identity Theft Secrets: And you said before that you didn’t really see anything after looking for ways to help your wife. You didn’t really see anything in the market that was there to proactively prevent identity theft and I think that’s part of the reason you started TrustedID. What does proactive identity theft prevention mean and how do you do that?

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