lifelock

IdentityTruth vs Lifelock: Which Identity Theft Protection Works for You?

You’ve no doubt seen an ad for LifeLock. In the ad, LifeLock CEO Tom Davis grabs consumers’ attention by giving out his real social security number on television and on line to make the point that he is safe from identity theft because he has multi-layered protection LifeLock.
IdentityTruth is another such service that wants to protect consumers from the devastating consequences of identity theft. IdentityTruth also offers a protection program involving multiple components

Lifelock Sued By Experian – Lifelock’s Promotional Efforts and Response

Exeprian says that the FCRA does not permit the placement of an initial fraud alert by corporations such as LifeLock. Despite this prohibition, LifeLock has surreptitiously placed hundreds of thousands of fraud alerts on Experian’s files by posing as the consumer. LifeLock does include automated requests for new fraud alerts every 90 days. Lifelock actually renews these every 70 days, as Robert Prusinski told us in Lifelock’s Promotional Interview with Identity Theft Secrets.