Shop Shield, one of the newer services available for on-line shopping protection, offers a new and comprehensive product that allows you to shop on-line without ever sharing real financial or personal data on-line. Would be hackers or insiders up to no good, can't steal your information because it's not there to steal. How does this work?

While the number of cases of identity theft grows annually, investigators are getting a clearer picture of how identity thieves work and what it takes to stop them. Identity theft can occur in a number of ways on-line including credit card fraud, phishing, spoofing, spam and e-mails scams. While on-line shoppers and merchants are becoming more knowledgeable, there's one identity theft threat that has been tough to tame- the inside job. The bad news is that an estimated 85% of all on-line identity theft is associated with an "inside job."

The good news for consumers that want the convenience of shopping on-line without the risks of identity theft is that there are several services and products available to protect on-line transactions.

Shop Shield offers a new and comprehensive product that allows you to shop on-line without ever sharing real financial or personal data on-line. Would be hackers or insiders up to no good, can't steal your information because it's not there to steal.

Shop Shield can protect:

* your credit card numbers
* your bank account information
* your billing address
* your e-mail address
* your log-in information

How does Shop Shield work?

Shop Shield protects you by replacing real, personal information with anonymous, temporary information every time you shop at on on-line retailer or fill out a web-site registration.

Shop Shield operates without a vulnerable centralized database. Your information is safe stored in undecipherable fragments that are encrypted, divided into multiple locations with varying sequences. Wow! This technology exceeds even federal banking standards.

With Shop Shield, billing information is "substituted" so that the information is useless to potential identity thieves. Another plus is that if the on-line retailer practices in selling customer information, they won't be selling any information that is traceable to you. This protects you in the future as well from unwanted marketing and phishing.

Who's behind Shop Shield?

Shop Shield is the brand of Kemesa, a privately held company operating in Salt Lake City, Utah with offices, included customer service in southern Florida. "Kemesa" is an acronym for the company's mission, "Keeps Me Safe." Shop Shield has already passed in-depth security evaluations including the PCI standard, for the Payment Card Industry.

Do I need Shop Shield if I am already using other secure measures?

Many financial transaction service providers like Master Card Secure Code, Bank of America Shop Safe, Discover Desk Top, Google Check Out and PayPal never transmit real card information. However, Shop Shield also protects your billing and e-mail information. That's a big plus.

Shop Shield is available to the public in beta verstion with a free trial. Shop Shield is so confident that they've added a guarantee that if your personal information is compromised, they'll reimburse you up to $10,000 above and beyond any coverage offered by your bank or credit card company.

Identity theft thieves are always looking for cracks in protection armor. Shop Shield offers a new, comprehensive technology that shields and protects you from identity theft.